DigiCMR: Revolutionizing the Entire Supply Chain

A UX Case Study in Digital Transformation

Overview

The European logistics sector processes 377 million paper waybills annually, impacting every stakeholder in the supply chain from producers to end customers. This project aimed to create a digital ecosystem that benefits all parties involved in the movement of goods, while supporting the EU's vision for digital leadership in logistics.

Ecosystem Impact

Stakeholder Landscape

1. Producers & Manufacturers

   
   

   • Real-time shipment visibility

   • Faster documentation processing

   • Reduced administrative costs

   • Better inventory management

   • Enhanced planning capabilities

     
     

     
     

2. Transport Companies

   
   

   • Streamlined operations

   • Reduced processing costs

   • Improved fleet utilization

   • Better customer service

   • Enhanced compliance

     
     

     
     

3. Receiving Companies

   
   

   • Real-time delivery updates

   • Automated document processing

   • Better resource planning

   • Simplified claims handling

   • Improved inventory management

     
     

     
     

4. Government Agencies

   
   

   • Enhanced oversight

   • Real-time data access

   • Better statistical information

   • Improved cross-border control

Business Context

Market Challenges

• €23 cost per paper waybill

• 8 billion sheets of paper annually

• 900,000 trees consumed yearly

• Complex cross-border regulations

• Supply chain visibility gaps

Regulatory Framework

• EU eFTI regulation by 2027

• Cross-border initiatives

• Environmental regulations

• Data privacy requirements

• Estonia-Finland MoU

My Role & Contribution

• Led user research and interviews

• Developed user flows and wireframes

• Created high-fidelity prototypes

• Conducted usability testing

• Collaborated with development team

• Managed stakeholder communication

Tools & Methods

• Figma for UI design

• PrimeVUE component library

• Custom pattern development

• User flow mapping

• Prototyping

• Usability testing

Research & Discovery

Stakeholder Research

1. Producer Insights

   
   

   • Need for real-time tracking

   • Cost reduction opportunities

   • Integration requirements

   • Planning optimization needs

     
     

     
     

2. Transport Company Needs

   
   

   • Operational efficiency

   • Driver usability

   • Compliance requirements

   • Cost management

     
     

     
     

3. Receiver Requirements

   
   

   • Delivery visibility

   • Document accessibility

   • Claims management

   • Resource planning

Key Findings

1. Business Impact

   
   

   • Full supply chain visibility crucial

   • Integration capabilities essential

   • Real-time data access important

   • Cost efficiency critical

     
     

2. User Needs

   
   

   • Simple, intuitive interface

   • Multi-language support

   • Offline functionality

   • Mobile accessibility

Key Learnings

1. Ecosystem Approach

   
   

   • Full stakeholder engagement crucial

   • Integration flexibility important

   • User-centric design essential

   • Progressive implementation effective

     
     

2. Value Creation

   
   

   • Supply chain visibility key

   • Cost reduction significant

   • Environmental impact substantial

   • Operational efficiency enhanced

Solution Design

Design Principles

1. Mimicry for Familiarity

   
   

   • Digital waybills visually match paper format

   • Familiar information placement

   • Traditional workflow preservation

   • Intuitive transition path

     
     

   
   

2. Progressive Enhancement

   
   

   • Core functionality first

   • Advanced features as optional

   • Offline-first approach

   • Scalable architecture

   
   
   

3. Universal Access

   
   

   • Multi-language support (Eng, Est, Rus)

   • Offline capability

   • QR code access for non-registered users

   • Mobile-first design

Core Features

Smart Document Management

• Status-based filtering

• Quick search functionality

• Bulk action capabilities

• Time-based organization

Flexible Authentication

• QR code access for external users

• Role-based permissions

• Secure signature collection

• Audit trail maintenance

Problem Documentation

• Structured issue reporting

• Photo/file attachment

• Real-time notifications

• Issue tracking system

Technical Architecture

1. Platform Capabilities

   
   

   • Cross-system integration

   • Real-time data exchange

   • Secure authentication

   • Offline functionality

     
     

   
   

2. User Interface

   
   

   • Role-based access

   • Mobile-first design

   • Multi-language support

   • Intuitive workflows

Impact & Results

Business Benefits

1. For Producers

   
   

   • Enhanced planning capability

   • Reduced administrative costs

   • Better inventory management

   • Improved customer service

     
     

     
     

2. For Transport Companies

   
   

   • 60% reduction in admin time

   • Cost reduction to €1-2 per document

   • Improved fleet utilization

   • Enhanced compliance

     
     

     
     

3. For Receivers

   
   

   • Better resource planning

   • Reduced processing time

   • Improved inventory management

   • Simplified claims handling

Environmental Impact

• 900,000 trees potentisally saved annually

• Reduced carbon footprint

• 8 billion paper sheets eliminated

• Enhanced sustainability metrics